April 5, 2022
AREPx Leverages Technology to Support Hospitality-Driven Approach
for Seamless, Value-Rich Tenant Experiences Across the AREP Portfolio
(McLean, Virginia – April 5, 2022) Real estate leader American Real Estate Partners (AREP) has selected VTS Rise to power its AREPx tenant engagement app across the majority of its portfolio in the Washington, D.C., Baltimore, and Philadelphia metropolitan areas. The partnership with VTS Rise emphasizes AREP's continued commitment to leveraging leading edge technology to support its hospitality-driven approach for its tenant customers.
Building on AREP’s relationship with VTS as a provider of other prop-tech solutions, AREP is employing VTS Rise, the industry’s most comprehensive tenant engagement platform, to give its tenants and visitors a seamless tech-enabled AREPx experience, with luxury interactions that build community and expand relationships with local service providers and other partners.
“As our tenants return to the office, we are partnering with them to ensure that their work environments are places where people want to be and can perform at their best. Not only does AREPx deliver on our promise to create inviting, value-rich workplaces, it also enables us to cultivate neighborhood services and provide a Best-in-Class experience for the most important people in our building ecosystem — our customers,” said Paul Schulman, Principal and Chief Operating Officer.
With curated programming specific to each individual property, AREPx provides seamless access to unique events, building features and amenities ranging from golf simulators, guest speakers and outdoor fitness classes, to local and national business partnerships offering AREP exclusive offers and discounts. Leveraging broader tech partnerships such as Wired Score and Datawatch gives AREP the edge with the ability to better serve and understand its customers. More specifically, AREP’s approach builds on existing VTS products that streamline its leasing marketing and provide tech-guided leasing tours. The result is a fully integrated platform that provides hyperlocal insights to anticipate and respond rapidly with unparalleled service offerings.
“As an innovative building owner and manager, AREP understands that providing a welcoming, modern, customer-centric environment is essential for its properties to remain sought-after workplace destinations – how they deliver this continues to set them apart from the competition, ”said Nick Romito, CEO of VTS.” VTS Rise has achieved occupier and workforce engagement of up to 95 percent, enabling asset teams to accurately assess how they and the building perform, and adjust operations and leasing strategies to accommodate tenant needs.