Louise Boulton-Lear

Vice President, Brand & Marketing

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As a practitioner with an unabashed love for the art and science of brand building, Louise understands the DNA of a brand experience.

Louise came aboard in 2019 to lead company-wide brand marketing strategy and build creative capital. As a core member of AREP's executive team, Louise synthesizes and communicates AREP's value proposition by developing property and corporate campaigns that achieve enterprise goals - and seamlessly connect brand, culture, and community.

Always seeking ways to connect people to place, Louise's approach is equal parts discipline, innovation, imagination, and wit. With over 25 years of experience, her expertise spans multiple industries, from luxury hospitality to commercial real estate both in the States, and internationally.

Louise holds a Bachelor of Arts degree in Political Science with concentrations in Policy Management and Strategic Marketing from Brighton University, in the UK.